All About Bill Casey Consulting

I Help Small Businesses Look More Professional

Small Businesses are different - especially when it comes to marketing, branding and online needs. Traditional ad agencies and even the smaller boutique creative design firms aren't just aren't a good fit. In large part because of the affordability of their services.

So small businesses are left to muddle through marketing and communication issues on their own. Spending their weekends online trying to figure out how to upload product photos to some anonymous "site builder" tool to build their first website. Or design their own flyer with clip art in Word.

The result is usally shockingly obvious. Too many small businesses scream "Hey, I'm really, really small"! We can change all of that, though. Here's how I'm different:

Flexible Engagement Terms: I'm not going to come at you with contracts and retainer fees. I'll work with you however you feel comfortable. On a single project. On a set of projects. As an advisor. You name it. We can figure out the arrangement that works the best together. You don't need a marketing person on staff to interface with me, either. In fact, I'll be happy to be your part-time marketing guy if that's what you need.

Prices You Can Afford: My prices are completely out of whack with the quality you'll receive. Years of experience, tons of freelance talent and low overhead means I can offer you the same quality you'd get at a traditional ad agency for less.

Services You Need Most: I've managed every type of marketing project there is over the years. I offer most anything my clients need. But if it what makes the most sense for your business is something I don't directly offer, I can research options and manage the project and be held accountable for the results. I'll never try to force a service on you that doesn't fit your needs.

Low Maintenance: I'm here to make your life easier, not load you up with questions. I don't bother you with needless reviews every little step of the way. I anticipate your needs. Present you options and solutions - not problems. And I just take care of the things that I know need to get done. Pretty simple, really. You think more people would handle accounts this way...

Real World Solutions. I won't waste your time with pitching ideas that are out of your budget or tyring to prove out some theoretical advertising principle.As small businesses, we have a smaller margin of error and a smaller tolerance for mistakes. I get and respect that.

There's a better way. And I'm here to show it to you.

" I used Bill Casey Consulting to create the website for my new business. I could have used a free site builder product and templates as I have done for personal websites but I needed something more professional with a consistent look and feel with my business cards and marketing materials. I wasn’t going to get that using a template.

Not only did he design my business cards, Bill helped with the upfront analysis of potential company names, what website domains I should buy and built the site to optimize with the search engines. Being a new business, I need maximum exposure to bring clients. I plan to use Bill again for my new internet business. He is flexible, easy to work with, listens to what I want and knows his stuff!"

— Glenda Capeling Mills
Owner/CEO
Growth Management Strategies

"Bill has an exceptional ability to visualize projects from every angle resulting in the development of a product or idea that is second to none. I have never worked with a more gifted, dedicated individual."

— Kathy Flick
President/CEO
ItsHerTeam.com